Since setting up 12th Man in 2010, I have worked with a diverse portfolio of clients.

Extensive experience across multiple industries

I help clients navigate a variety of commercial landscapes across multiple industries (food, drink, consumer goods and manufacturing) on a UK and international basis. My work helps businesses create tangible and lasting change through consultancy, interim management and non-executive director support. I provide objectivity, leadership, evaluation, process-creation and optimisation, overhead optimisation, sales enhancement, negotiations consultancy and relationship strengthening/rebuilding advice.

Recent Interim assignments include:

  • Interim CEO (FMCG - Food & Drink)
  • Interim MD (FMCG - Food)
  • Interim Regional Director EMEA (B2B - Manufacturing)
  • Interim Commercial Strategy Director (B2B – Manufacturing)
  • Interim Commercial Director (FMCG - Consumer Goods)
  • Interim Sales Director (FMCG - Drinks)

Solutions to fit your business

I offer a range of tailored services for varying challenging business situations. You can read more about non-executive directorships, executive interim management, management consultancy and business coaching here on my site.

I enjoyed and benefited hugely from a highly progressive and successful corporate career spanning 15 years across multiple fast moving consumer goods (FMCG) categories before starting my consulting career in 2010.


I started out on the bottom rung of the sales ladder at the largest wine company in the world, Ernest & Julio Gallo, being promoted quickly through the ranks to be the company’s youngest ever leader of their largest global customer.

FMCG Experience

From there I was headhunted back-to-back into a number of exciting companies to lead and develop key commercial relationships with UK and international supermarkets whilst developing up-coming talent in the FMCG market.

Roles that I performed during my permanent career include:

  • Sales Executive
  • Operations Manager
  • National Account Manager
  • Business Manager
  • Channel Controller
  • Sales Director
  • General Manager

I have always had a passion for doing business and developing people, which was core to my decision to set up my own consulting business, 12th Man, in 2010.

NEOMA Business School, Reims, France

European Business
Diplôme D’Études Supérieures Européennes de Management (CESEM)

Middlesex University

European Business
B.A. (Hons) European Business Administration

Nottingham High School

A-Levels in Pure Maths, French and Economics